1. Impressions Are Important - Do you have a professional LinkedIn.com hero image and description in place? Think of this as your best business suit and if you farther, your elevator pitch. Many social networks provide visual real estate that helps create a way for you to introduce your brand. Be effective with that space on LinkedIn to communicate and market what you do, who you are, or any other values that are critical to getting your persona(s) across.
2. Enable Your Best Advocates - Your Employees and Connections are those you trust more than other brands. Empower and prioritize them to ensure they share your company's content, images, video and other updates with their own connections to expand your reach and relevancy - and increase overall credibility.
3. Grab Attention with the Newsfeed and Multimedia - Infographics, Slideshare decks and YouTube videos shared in status updates will play directly within your followers’ LinkedIn feed. When you use rich media you help your brand stand out - and it doesn't hurt that these types of content drive higher engagement rates.
4. Showcase Your Diverse Offerings - One way to deliver highly targeted and relevant content to your LinkedIn connections is through building LinkedIn Showcase Pages. They highlight individual brands, business units or highly important topics for your brand. Members can follow these sub-pages of your Company Page to stay connected with the parts of your business that matter most you and them.
5. Right Message, Right Time, Right Audience - Most brands offer different market sized solutions, speak to diverse buyers/customers and/or provide regional products or services. With that, it's likely you have multiple audiences. Use Targeted Updates to tailor and create content for specific audiences. Here are current and useful parameters: Company size, Industry, Geography, Function, and Seniority.
6. Share Content that is Informative, Insightful and Inspiring - LinkedIn users are seeking professional content that focuses on knowledge and improvement. Always consider "How are you solving a problem?" or "Why does this matter to my audience?" or "How does it make them better at their job?”
7. Overtime is kind of Mandatory - The majority of time that professionals invest in reading professional content takes place at home, not in the office. For example, I'm writing this content you're reading right now at 9:00 PM on a Friday! Yeah, I know, sad, but that's when my "inspiration" juice starts to kick-in. When planning your editorial calendar, don’t limit yourself to 9-to-5. Publish content in the early morning, evenings, and even on weekends and pay attention to engagement activity to identify optimal posting hours. It's about working smarter, not harder.
1 comment:
After using LassoIn, I found that it is smart enough to update posts form the particular page of your website. The only thing which you need to do is schedule the post at your desired time. After doing this, you can witness significant growth in the number of connections as well as followers.
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