We all know how important it is to be seen in the Facebook newsfeed. For brands, personal or professional, that means relevance for your audience and - at the same time - ranking with Facebook's algorithm. Here are 9 easy ways to being seen in Facebook's newsfeed:
- Be Transparent - i.e. human and personable. If someone has like you on Facebook, they have raised there figurative hand and said, "hey, I want to hear what you have to say!" (OK, maybe not with an exclamation point.). Share more about what makes you special. If you're a brand - What's your culture like? Who are your employees? What products and/or services do you provide?
- Keep it Brief - I cringe when I see a brand post an update update that is a mile long. If you have extended content, link-out to a blog or encapsulate the information to a short video. Embedding video will typically outperform any other kind of post type for both likes and post clicks anyways, especially on Facebook.
- Discuss Solutions - As a brand, when you have someone interested and following you, there is a good chance they are - or had - been using your product/service in some way. Give them new ideas and ways to maximize the use of your product(s). Educate them on how they might expand the use of other products/services within your portfolio. I'm willing to bet you have tons of assets, videos and whitepapers to share.
- Emulate Thought-leadership - You'd be surprised how often this isn't on the strategy map for brands. Differentiate and show others how you are progressive and innovative compared to your competitors. A great way to do this is with a blog, hint hint. I've been in the B2C/B2B space for many years, working for highly recognizable brands and some times I find that the product/service isn't very different from the competition. That said, perception is everything! Help your audience find solutions, answers and ways to make their lives easier. Try interesting content they didn't ask for, surprises can be a refreshing change in pace.
- Stay Relevant - Make sure you're targeting appropriately. For instance, if you're a brick and mortar retail establishment and promoting a discount available only on the East Coast, and I'm located on the West Coast, don't push the content to my feed. Target your updates - I know this can be more work - but it will keep your audience much more satisfied. For example, leverage the fact that you know my personal location, interests, etc. It's there for a reason.
- Give Superior Service - Having to deal with upset customers is nobody's preference, but it's a necessary evil to acknowledge and resolve the issue(s). It will benefit your organization in the long run when the customer tells all their friends and co-workers about your extraordinary awesomeness!
- Customer Input (dare I say co-creation) - 90% of social media users are lurkers, why not try and make it a superior experience and seek their opinion by ASKING QUESTIONS. If you're lucky, some of their personal network might chime in, thus amplifying the time investment opportunity.
- Special VIP Treatment - People like to feel like they are special. Give them a discount on the new product. Better yet, let them try the product before anyone else for input, reviews, etc. You might be pleasantly surprised at how high the interest is to try your product. Plus, if it's a bargain, they'll spread the word.
- Optimize, Optimize, Optimize - The relationship should never stop evolving. You've got their attention through the newsfeed, but what have you done now that they've clicked through to your Facebook page? Do you have a contest running, some interactive apps or perhaps a form to receive information via email?
Like what you've read? Comment and let me know know what else your interested in reading. I take comments VERY seriously and want to write about, well, what people want to read about in the digital space.
No comments:
Post a Comment