5 On Page #SEO Tips You Might Not Know

Here are 5 on page SEO tips that you might not know…

1. Place your keywords at the front of your title tag. 

Not only do search engines consider the title tag to be one of the most important places to identify your keywords, research has shown that placing your target keywords at the beginning of your page title can also help your page rank higher in the search results.

2. “Nofollow” unimportant links.

Every time you link to another page, whether it’s on or away from your site, you’re passing “pagerank”. Consider pagerank like “SEO points”. When you link to a Wikipedia article, for example, unless you add “rel=nofollow” to that link, you’re giving that page some of your pagerank for free. Get into the habit of passing pagerank only to pages on your site that you want to rank in the search results. Also be sure to use textual links that contain your keyword.

3. Avoid excessive linking on a given page.

The pagerank that a given page passes on through it’s links is divided by the number of dofollow links on that page. If you have a blog footer that links to 50 other pages on your website, you’ll dilute your pagerank almost immediately. Stay away from those “mega footers” that contain links all over your site. The same goes for blog sidebars. If you must have them, place them inside iFrames. When styled correctly, the search engines won’t consider those links while it looks exactly the same to your visitors.

4. Use strong tags for keywords instead of bold tags.

Most people think they’re the same thing but they are not. Bold tags are simply esthetic. They are meant to highlight text for the user. While strong tags do that as well, they also tell search engines that those words or phrases are more important than others.

5. Make good use of your keywords within the first 200 words of your page.

The search engines are getting smarter. One of the things they are starting to do is place more relevance on the content found at the beginning of the page. If you think about it, it makes perfect sense. Content above the page fold is generally more important and thus should carry more weight. That doesn’t mean stuff your keywords in the first 200 words. That’s a quick route to an SEO penalty. Just make sure your keywords are used prominently but naturally towards the top of your page.

While this is not an all-inclusive list. They are things I see done incorrectly more often than not. 

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