Building a Social Media Strategy around Storytelling

I’m dating myself, but remember when “digital marketing” was called “e-ecommerce marketing?” To say things have changed is an understatement. With 90% of Americans adults having a cellphone and Facebook hosting 1.35 billion active monthly users, the digital landscape and the way we conduct commerce is forever changed.

That’s why it's becoming more critical than ever for communicators and marketers to leverage all possible means available. Find the most effective ways to maximize our story and messaging in digital channels...enter social media.

About a year ago, we identified our employees as a prodigious opportunity to help drive awareness of our brand and launched an employee ambassador program, which we named Get Social. But it was more than mobilizing employees as advocates - and it’s more than social media channels too. We wanted to start a movement to embed social media into our very culture, so we designed a multi-year campaign to achieve this. Watch my short video!