How Important Are Social Sharing Buttons?

As social sharing on social media continues to match SEO as a leading source of traffic for websites, it’s becoming increasingly important for sites to have the right social strategy to compete for users, page views and of course, revenue.

Until recently, publishers had two choices when working with social sharing buttons

Go to all of the different social networks. Grab the separate JavaScript tags for buttons such as Facebook Share and Like, Twitter, Google+, LinkedIn, Pinterest, StumbleUpon, etc.  The problem here is that there are no centralized social analytics and the combined weight of all of the different JavaScript calls was the leading cause of sluggishness for sites.

Leverage a 3rd party sharing platform like AddThis or ShareThis to get one code, easy customization and centralized social analytics.  The problem here is that by using these companies you allow them sell your data with $0 in revenue coming back to you.

For publishers who are care about page load time, revenue and maximizing their social strategy, there is one provider that can solve all of the problems above, and it’s called Po.st.

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