Could Bing Overtake Google in Search?

Google has dominated search for many, many years. I can recall discussions "way back in the day" when people wondered about "who would be left standing" when the search engine "wars" consolidated. Everyone speculated that there would be three major search engines left, out of AOL, Yahoo, MSN (at the time), Lycos, AltaVista, HotBot, Excite, and Google (memba them?).

Things can change fast. I also remember how Google rose to their dominant position. A bunch of geeks were telling anyone who would listen at the time that Google was a better search engine, and the word went around. At the time, it wasn't even close. It was very clear that Google was, in fact, a better search engine.

Today, when you look at Google results and Bing results, they are actually pretty close. The reason Google dominates today is because they "dominate", and they continue to innovate. But, I'm also one to say that they are pissing me off and thisgeek is starting to think that a little competition might be good for them.

Microsoft has a real opportunity to influence searcher behavior and Bing adoption through the integration of Bing search through its vast network of assets. Mobile adoption is certainly key, too.

I sincerely hope that market share of search gets a little more evenly spread. Competition is a good thing.

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